Ideas & perspectives
Between the plan
and the practice.
Writing about the organisational realities of making change work.
Selected writing
The Map Is Not the Territory
Why Marketing Transformation Stalls at the Pilot Stage
The questions
I return to
I return to
01
AI, Technology & Transformation
From technical possibility to capabilities that work across an organisation.
02
Marketing, MarTech & Growth
Connecting customer insight, platforms and marketing operations to growth.
03
Strategy, Operations & Execution
The decisions, ownership and everyday work that turn intent into outcomes.
04
Teaching & Management Thinking
Frameworks tested through cases, questions and the experience of a classroom.