Working across
the boundaries.

I am Vice President and Head of Digital Marketing at Firstsource, based in Bengaluru. My work spans digital growth, MarTech, CRM, demand generation and AI-enabled marketing operations.

I began in software engineering at ITC Infotech, then moved into technology delivery and project management at Infosys. After the PGPX programme at IIM Ahmedabad, my focus broadened into enterprise marketing, product strategy and go-to-market execution.

At Accenture, I worked across marketing services, analytics, AI/ML operations, capability building and account leadership. At Schneider Electric, I led digital analytics platform rollout within global marketing. More recently, consulting and teaching have added further perspectives on how organisations translate plans into practice.

The map is not the territory.

A strategy, pilot or roadmap describes an intended future. Organisations live in the more complicated world of incentives, capabilities, competing priorities and human behaviour. Closing that gap is the recurring thread in my work and writing.